wtf did i just read? 🤔
TECH SALES & MARKETING EDITION
Dani Woolf, Chris Roberts, and Maria Graham are flipping the script on the worst marketing & sales messages in cybersecurity - once and for all.
Note: your email and other contact information that may land in my inbox is strictly for communication purposes between us. (You can check out our privacy policy if you'd like.)
Cast Your Vote for WTF Awards 2023!
Ladies and Gentlemen, Cybersecurity Aficionados, and Digital Doom Watchers! Brace yourselves for the most bewildering and baffling event of the year – The WTF Awards, 2023!It’s time to roll out the red carpet, not for the best, but for the absolute worst marketing and sales messaging and outreach tactics in the cybersecurity industry. We’re talking about those cringe-worthy moments, face-palm tactics, and the kind of outreach that makes you want to unplug your internet and live in a cave. We're honoring the most ludicrous, laughable, and inept strategies in engaging with security practitioners.How this works:
Drop your nominations for each category below. Please share the specific example if you have it handy.We will tally up the results in two weeks time and share the winners of each category on our episode landing January 31st, 2024.
Victim of a crappy marketing or sales message?
Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 dani@wtfdidijustread.com.We will provide an alternative and better approach live on the show.
The Backstory
When Dani Woolf launched Audience 1st Podcast, she knew it would help cybersecurity marketers and sellers understand buyer motivations, needs, and challenges so that we can more efficiently help out those battling threats do their jobs just a little bit better.Little did she know that it would open the floodgates to regular emails and LinkedIn messages coming to her from disgruntled security practitioners.The amount of poor marketing and sales messages they send her is overwhelming.
It got her thinking:
How can she provide security professionals a safe space to flag ineffective emails, social media posts, website landing pages, event messages, or even digital ads?More importantly:How can marketers and sellers engage with cybersecurity practitioners more meaningfully and authentically?There are clear examples of what not to do.But, what are the alternatives?How should go-to-market teams engage with security buyers and executives?So, she created a destination for cybersecurity professionals who are targeted by vendors to submit the worst marketing and sales messages they’ve seen and is teaming up with Chris Roberts to expose them for the better.Welcome to WTF Did I Just Read? - Tech Sales and Marketing Edition.
Why is this important for the cybersecurity industry?
It’s not enough for buyers to bitch about what isn’t working, right?That isn’t fair to you.We need to understand the alternative.We need to fix the problem.
How will this podcast help marketers and sellers?
You’ll learn effective methods to outreach high-consideration cybersecurity buyers.You’ll be able to more authentically build real relationships with cybersecurity buyers that will boost your long-term career.You’ll improve your (and your company’s) reputation as a marketer or a salesperson.
What can you expect in the podcast?
1. Chris, Maria, and Dani will read a poor marketing or sales message submitted to WTF Did I Just Read
2. They will tear it down and uncover what doesn't work
3. They will build it back up to provide an alternative approach that does work
4. They will open up the floor for you, the audience, to ask questions, validate your message, or get advice on how to connect with security buyers.
When can you expect Chris, Maria, and Dani?
Every week. Unless sh*t hits the fan for the three of them. Though they hope it doesn't!
Privacy Policy
My privacy policy is very simple, straightforward and human-readable.I will not, under any circumstances whatsoever, give out or sell your information (including your name and email address) to anyone. Period.I will also never send you an email unless it is directly related to the feedback you share with me, Dani Woolf.Also, no one outside of this organization will ever have access to your data. The only exception to this rule is if I'm required by legal action to grant access to an individual in the process of some investigation. Though, I’m not sure why the hell that would happen in the first place.The end.Danielle Woolf
dani@wtfdidijustread.com